Mass marketing allows us to offer a product to large numbers of potential customers, but with the advance of internet, customer knowledge increases and becomes a client 2.0. How is this evolution of the customer?. mass marketing is responsible for providing a product to as many people as possible and places where the promotion is massive too. A clear example is the automobile midrange / low that is produced in large quantities, are distributed in large quantities and its promotion is done in bulk. This type of product is intended for customers who need to be transported in a comfortable manner without display. MKT campaigns for these products are made taking into account the clients as a conglomerate of people who think and act the same way. Customers as individuals increasingly are becoming enautodidactas with respect to product and brand purchase. Before clients seeking help from sellers, that inform and persuade to buy their products. Now customers do not use the vendor as they visit Internet; seek all available information about the product; interact electronically with several providers, users and analysts of product through forums and communities and ultimately reflect on the best deal. Due to the changes suffered lifestyle with the advancement of Internet, one marketing is a tool that allows us to tailor products and marketing programs to the needs and preferences. With the evolution of customers, making it a version 2.0 marketers will have to influence the buying process of new ways to engage customers need more and more in all phases of product development and procurement process, increasing opportunities to practice the automarketing buyers. A sales strategy is a plan for a business or an individual on how to go about selling products and services and increase profits. For example, it would be unwise for a company that sells dolls to promote their products in men? S of fashion magazines. Things such as the habits of location, age, gender and expense of a company? S leads should also be established. All companies must determine how to go about selling and promoting their products in developing a sales strategy. Or better yet, knowing what works for the competition and improve the same, whether by offering a similar product at lower prices or marketing of a product like? S best in its class. Therefore, sales strategies should include details on the role of the sales they make, how accounts and territories should be managed and, of course, commitment and compensation. The analysis predicts that spending on email marketing will increase to $ 2 million in 2014. In December alone, Emailvision sent over 6 billion emails. Email marketing is not dying, but is evolving and is aligning with social media. The Forrester report European Email Marketing in 2011 determined that Email Marketing is a key component of marketing programs in Europe, and even marketing experts still face challenges to segment and to reach the target audience for their communication and integrate e-mail to other channels. We agree with this study and Emailvision is helping departments to manage communication and marketing campaigns that are delivered in the traditional mailbox or socially. Yes, they are an opportunity for those conducting email marketing campaigns. These channels should be used to maintain a connection with the customer, and to maintain a competitive edge and a relationship "one to one" with him. We believe that companies will invest more in Email and Relationship Marketing Online because it remains one of the most efficient channels for sharing information and one of the most profitable. We discuss some industry figures: according to MarketingSherpa, 67% of organizations expect to increase their budgets for email marketing this year, for every dollar invested in 2012 in Email Marketing, ROI will be $ 39.40, as stated in Direct Marketing Association, and Forrester Research reports that the investment in email marketing will increase from $ 1.3 billion in 2010 to 2 billion in 2014. Some companies do well, others can do better. What is becoming apparent is that for the Email Marketing is successful, communications must be relevant and personalized. In the marketing types are no more messages are the same for everyone. Be creative, but so that messages are relevant and personalized, companies should consult the information of its customers. And here is where CRM systems All the major companies What if you could drop an email marketing 100,000 mailboxes in a single day and have 100,000 new potential customers see your marketing message and possibly become long-term customers of your Internet business?. This sounds pretty tempting does not it? This is the core marketing strategy that many Internet marketers have attempted to use to build their online business. This is a method commonly known
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